A multichannel approach to corporate magazines
by Rob Jones
No longer just another communication channel, the company magazine is evolving into the embodiment of the brand.
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articles: archive
A Young Person's Guide to Content Marketing
by Matt Boothman
What is content marketing? Matt Boothman outlines some of the reasons why content is becoming the marketing tool of preference in a digital age.Content marketing is the practice of giving away content that your business's customers will consider useful and valuable, but which doesn’t have to be directly related to the product or service you're trying to sell them.
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